Week 6 Prompt 1

This ad is really about the bike shown in the advertisement. It is not about the model holding up the bike. Nor is it about the brick wall behind the model. The model is dressed in a fancy, frilly dress. It’s like the ad is saying buy this bike and you’ll have models coming to you. Or it could mean if you buy this bike you’ll look good on it. But once you read the slogan the ad seems to make more sense. The slogan is “perfectly fit.” Meaning getting fit is by buying this bike and you’ll look like her. They use the model in the advertisement to draw attention to it. If it were only the bike standing up on the brick wall it wouldn’t be as eye catching. Advertisement needs an attention grabber for a consumer to actually look at their advertisement for more than a few seconds.


http://www.kgsbikes.com/images/IMGVIEWER2/Sarah_Brilliant_June_07_ad-RGB-16-20.JPG